What are cookies?
Cookies are small files which are stored on your computer. They are designed to hold a modest amount of data specific to your website visit on our site.
Cookies help to improve your visit to our website by helping with the following:
- Remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
- Remembering information you’ve given (e.g. your postcode) so you don’t need to keep entering it
- Measuring how you use the website so we can make sure it meets your needs
Please note that cookies can’t harm your computer and we do not store personally identifiable information in cookies we use on this website.
We’re giving you this information as part of our initiative to comply with EU legislation, and to make sure we’re honest and clear about your privacy when using our website.
Please be assured that we’re working on a number of other privacy and cookie-related improvements to the website.
The cookies we use
Measuring website usage – Google Analytics
The following table lists the type of information that is obtained via Google Analytics cookies and used in Analytics reports.
|Functionality||Description of cookie||Cookie used|
|Setting the Scope of Your Site Content||Because any cookie read/write access is restricted by a combination of the cookie name and its domain, default visitor tracking via Google Analytics is confined to the domain of the page on which the tracking code is installed. For the most common scenario where the tracking code is installed on a single domain (and no other sub-domains), the generic setup is correct. In other situations where you wish to track content across domains or sub-domains, or restrict tracking to a smaller section of a single domain, you use additional methods in the ga.js tracking code to define content scope. See Domains & Directories in the Collection API document for details.||All cookies|
|Determining Visitor Session||The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the user initiates the start of a new session. See the Session article in the Help Center for a detailed definition and a list of scenarios that end a session. You can customize the length of the default session time using the _setSessionCookieTimeout() method.
This description is specific to the ga.js tracking code for web pages. If you use Analytics tracking for other environments – such as Flash or mobile – you should check the documentation for those environments to learn how sessions are calculated or established.
|Identifying Unique Visitors||Each unique browser that visits a page on your site is provided with a unique ID via the __utma cookie. In this way, subsequent visits to your website via the same browser are recorded as belonging to the same (unique) visitor. Thus, if a person interacted with your website using both Firefox and Internet Explorer, the Analytics reports would track this activity under two unique visitors. Similarly if the same browser were used by two different visitors, but with a separate computer account for each, the activity would be recorded under two unique visitor IDs. On the other hand, if the browser happens to be used by two different people sharing the same computer account, one unique visitor ID is recorded, even though two unique individuals accessed the site.||__utma|
|Tracking Traffic Sources & Navigation||When visitors reach your site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in a cookie. The parameters in the cookie value string are parsed and sent in the GIF Request (in the utmcc variable). The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page view to your site; thus it is used to determine visitor navigation within your site.||__utmz|
|Custom Variables||You can define your own segments for reporting on your particular data. When you use the _setCustomVar() method in your tracking code to define custom variables, Google Analytics uses this cookie to track and report on that information. In a typical use case, you might use this method to segment your website visitors by a custom demographic that they select on your website (income, age range, product preferences).||___utmv|
|Website Optimiser||You can use Google Analytics with Google Website Optimizer (GWO), which is a tool that helps determine the most effective design for your site. When a website optimizer script executes on your page, a _utmx cookie is written to the browser and its value is sent to Google Analytics. See the Website Optimizer Help Center for more information.||___utmx|
Once the cookies are set/updated on the web browser, the data they contain that is required for reporting purposes is sent to the Analytics servers in the GIF Request URL via the utmcc parameter.
Cookies Set By Google Analytics
Google Analytics sets the following cookies as described in the table below. A default configuration and use of Google Analytics sets only the first 4 cookies in the table.
|__utma||This cookie is typically written to the browser upon the first visit to your sitefrom that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.||2 years from set/update.|
|__utmb||This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method.||30 minutes from set/update.|
|__utmc||This cookie is no longer used by the ga.js tracking code to determine session status.
Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.
|__utmz||This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site.||6 months from set/update|
|__utmv||This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is only written if you have added the _setVar() method for the tracking code on your website page.||2 years from set/update|
|__utmx||This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for your pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on your site. See the Website Optimizer Help Center for more information.||2 years from set/update|
Other 3rd Party Cookies we may use
When you visit our website, you may notice some cookies that are collecting information for other websites. For example, if you visit a page that has video content, cookies from YouTube may be served. We do not control the setting of these cookies and we recommend you visit the third party websites for more information.
Please find a list of some third party cookies you may find present on this website and links to their specific cookie information:
How do I Control or Delete Cookies?
- telephone number
- email address
- full address including postcode
What we do with the information we gather. We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send you promotional information regarding new products, special offers or other information which we think you may find interesting using the information which you have provided.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Controlling your personal information Security You may choose to restrict the collection or use of your personal information in the following ways:
Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to the address above.If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address.
We will promptly correct any information found to be incorrect.